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Joining politics? Sign up for Youtube.

Posted by Amanda on 6:51 PM
Indeed, Youtube makes our life easier. We can learn how to cook by viewing the recipe over and over again, gain new information and knowledge on issues all over the world, hopeful performers get their gigs and if they are lucky, they can get a record deal. Now, we can even see political campaign in Youtube. Barrack Obama did exactly that.

The Obama video went viral during the 2008 United State presidential election and that had made him famous throughout the world. Besides the catchy tagline of the First American Black President, he embraced the fact that Youtube can help him win his presidential election. He knows that with Youtube, he can gain more viewership. With viewership, more people know about his existence and thus, helped him win the election.



What's not to love in Youtube, it gave Obama the chances of using free advertising to organize his campaign and spread his agenda, something that requires a lot of volunteers and paid advertisers. John Trippi, a politician analyst said in The New York Times that “The campaign’s official stuff they created for YouTube was watched for 14.5 million hours. To buy 14.5 million hours on broadcast TV is $47 million.”
With Youtube, viewers can also watch his video over and over again and send the link to their friends without interrupting viewers time on the television.


His rate of winning increased not only because of his campaign video went viral, but also because of the support from artist.


Ludacris- Obama is here

With this combination, the younger generations who were mostly reluctant to vote were persuaded to vote. Click here for more info
Songs created by various artist who pledge support on Barrack Obama strengthen his chances of winning in the presidential election.

Lowkey- Obama Nation

Lowkey ft Lupe Fiasco, M1 (Dead Prez), Black the Ripper- Obama Nation Part 2

So, thinking on joining the politics? Join Youtube now.

1 Comments


This is obviously something similar to what Namewee has did. but i do have a question in mind, that provoking or supporting the politicians in video is regarded as joining the politics directly or not.
Comparing situation here with Obama's winning in the election, he was finally won over the others because too lucky to have conquer the power of social media or this method doesn't really work in Malaysia.

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