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Youtube, a place to spread short awareness?

Posted by Amanda on 8:42 PM
There is a lot of things that we can do in Youtube. Some use it as a place to launch their career, be it as an entertainer, make-up artist or chef and some use it as a place to spread their agenda. This is what most of the HIV/AIDS agency did and we think that they are smart. Once a video went viral, it will be played on and on and soon enough, an awareness is created in at least 1 out of 10 people who watch the video.

Through Youtube Non-Profit Program, non-governmental organization can spread awareness and create advertisement for free, something that is impossible to do before the social networking era. Using this program, the organization can highlight their video under the "Promoted Video" section. The organization can also learn on how to use the service by using the tips given by Youtube.

Here is some of the videos of HIV/AIDS awareness video channel.



True enough, using this method, awareness can be spread but question is how long can it last? The awareness can be spread as long as there are people sharing it. If the people stop sharing, the video will just become an exhibition tool.

As interesting and enticing video sharing is, if there is no publicity to hype up the video, the awareness will not be spread. Sharing video is seasonal and once the season is over, people will just leave and move on. Only those who have the motivation will stay and support the program.

This is a review of Technoscopy article entitled HIV/AIDS awareness through Youtube.


1 Comments


True because people seems to have awareness by sharing the awareness video around but sadly to say, it seems to me as a trend of sharing hot issue. People can't be valued as informed and aware of an issue just because he/she shared it. Apparently once the season is over and suddenly somebody shared it one more time, and again it spread like a wildfire. IF people is really aware of any issues promoted by those NGO, they should always ask themselves, what they have really done in response to the video.

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