New Tech Issues

           

            The new business platform

            Photo and video sharing on social media and social networking sites has evolved from sharing information and updating friend’s status into a whole new professional level – business. People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives, social media has allowed them to “represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them” (Chung, 2009).

            People are operating shops without having to pay any rents! This is a whole new different era, believe it or not – it has become one of the latest and popular trends among us. People selling clothes, apparels, accessories, food and beverages, domestic household stuffs… and the list goes on … through sharing the photos of their merchandise on the internet. Some may even have customer review recorded and upload the video to convince and attract more customers. Even the large established incorporation such as McDonald’s and Manhattan Fish Market are relying on social media to update their promotions and new menu.

             According to Goldfarb (2010), there are a shocking amount of potential customers that now turn into social media for information about companies and products. The “2010 Social Media Report” from Foresee Results has revealed that 69% of the online shoppers regularly uses social media websites such as Facebook. In facebook, there is Fan page, personal profile, private or open groups, event invitations – all these that can be fully utilized into a great marketing and promotion tools. And it’s free!  

            Of course, the advantages of these social media does not limits on expanding business opporturnity – it encourages fame and popularity as well! Well, we’ll leave that for other authors to blog on. As for now, when you do want to initiate your own business – don’t forget the power of social media. Low risk, high return. Lelong Lelong~

Chung, W.S.C. (2009). The facebook era.Prentice Hall. Retrieved from http://books.google.com.my/books?id=tOEEbXGxFXEC&q=business+on+facebook&dq=business+on+facebook&hl=en&sa=X&ei=KH60T6WFPIPJrAevub2MDA&ved=0CDsQ6AEwAA

Goldfarb, S. (2010). Facebook for business. Tradimax.com